Personalisation & AB Testing Services

Goji Web provides a complete optimisation solution that allows data-driven marketers to rapidly experiment and create high-converting personalised experiences.

Our specialists deliver campaign execution, consulting, training delivery and technical services to ensure your organisation maximises it’s personalisation and split testing capabilities, using Adobe Target.

Adobe Target enables organisations to test, target and personalise the most crucial customer interactions in real-time for greater revenue impact.

Target removes the coding and implementation issues of standard A/B testing to help you quickly discover which experiences, offers and content truly engages your prospective customers. It’s is a world-beating platform in Conversion Rate Optimisation, Personalisation, Multi Variate Testing and Mobile App testing.

When combined with other Adobe marketing platforms, Target reaches much higher levels of performance. Plugging seamlessly into Adobe’s DMP – Audience Manager, your Adobe stack can harness greater customer insights across multiple data sources that turns into tailored, individualised content for your visitors, even those who have never visited before.

Other powerful combinations include:
Adobe Target, Adobe Analytics and Audience Manager (Analytics and Personalisation stack)
Adobe Target, Analytics, Audience Manager and the Adobe Advertising Cloud (Personalisation, Advertising and Analytics stack)
Adobe Target, Adobe Campaign, Adobe Ad Cloud, Audience Manager and Analytics (Personalisation, Marketing Automation, Analytics and Ad stack)

For more information on how Goji can help with your Personalisation, Adobe Target, or Adobe stack requirements, please contact us via our contact form.

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