Goji Notches Up 1000% Returns For Dulux’s Newest Brand


Eco-organic garden, by OCP, is an ecommerce and in-store retail brand that sells organic fertilisers, insecticides, fungicides and herbicides aimed at eco-friendly gardening enthusiasts.

The business has incurred steady growth online since launching its current website back in 2013.

When the company took on Digital Agency, Goji Web Marketing in 2017 it had never tried advertising online, so expectations were in check.

“We knew we needed to get active in the digital space but with so many competing companies around it was difficult to know who to trust and who would actually deliver meaningful results” says Steve Falcioni, Marketing Manager at eco-organic garden.

Using a unique approach to Paid Search, re-targeting and landing page optimisation, Goji was able to quickly increase Eco’s Return on Ad Spend (ROAS) to over 1000%, or $10 back on each dollar spent across the company’s digital spend.

This levelled out to just over 700% during the 11 months since the commencement of the partnership.

Goji is seen as a specialist in the retail space where the focus is on providing superior returns for client’s advertising spend.

“Every industry is different and retail can be incredibly competitive, but there are always opportunities to exploit and get one up over the competition” says Melissa Belmore, Account Director at Goji.

“We’ve a collective 105 years in Digital Marketing, so confident in our abilities to deliver great results quickly that continue to improve over time.”

The Goji team uses a range of technologies to single out and focus on the most likely prospects within a campaign.

“AI driven segmentation is the new king” says Matt Murfitt, Goji’s Director of Data and Analytics.

“Consumers have long since turned away from irrelevant advertising. At the same time, advertisers are in a race to find new ways to target their most likely consumers, a new age of personalised media is dawning.”

In the first quarter of 2018 Goji, pushed into the full range of digital marketing services across Advertising, Marketing Automation, Website Personalisation, DMP and Analytics.

A recent series of hires in the sub-continent means the company is now backed by a new Tech and Development team to focus on additional projects across Australasia and Asia.

Goji will be sponsoring the upcoming Adobe Symposium at the Sydney International Convention Centre on August the 15th and 16th.

Meanwhile, Eco-Organic continues to successfully launch new products to it’s new and established customers both online and in-store. For more information about eco-organic garden by OCP, visit: https://ecoorganicgarden.com.au



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